| Type of Personal Data | Details |
|---|---|
| Identity Data | First name, last name, title, date of birth and Profile Data. |
| Contact Data | First name, last name, contact address, email address and telephone numbers, your communication preferences and copies of the communications between you and us. |
| Profile Data | Your email address, username and password. |
| Transaction Data | Billing and delivery addresses, payment card details, history of your payments, purchases, deliveries, returns and refunds and the applicable terms and conditions of your purchases. |
| Device Data | the type of device you use, your unique device identifier, mobile network information, your mobile operating system, the type of mobile browser you use, IP address, and time zone setting. |
| Content Data | information that you store or generate in the App, being photos, videos and associated metadata, check-ins, posts and messages. |
| Usage Data | logs and detail of your use of our Apps and Services, being the dates and times on which you download, access and update the App and our Services, any error or debugging information, and the resources that you access and the actions we and you take in relation to them and Cookies Data. |
| Security Data | Information we collect about your use of the App, our Services and our Sites in order to ensure your and our other users’ safety and security, being Usage Data, the Cookies Data generated, and the information provided to us by our payment processing provider. |
| Cookies Data | The information collected through the cookies and similar technologies listed in our Cookies Notice available. |
| Direct Marketing Data | Your direct marketing preferences, consents for receiving direct marketing from us and/or our third parties and the history of the direct marketing communications we have sent to you. |
| Location Data | Your current location as disclosed by GPS technology, Wi-Fi connections, or your IP address for the time period where you have permitted us to collect it. |
| Connected Data | Information stored on your Device that you permit the App to connect to, being Contacts lists and login information. |
| Social Media Data | Your social media account information. |
| Feedback Data | Your feedback and survey responses. |
| Personalisation Data | Cookies Data, Device Data, Content Data, Transaction Data, Connected Data, Social Media Data, Usage Data, Location Data, and the preferences we have inferred you have and use to personalise the App and Services. |
| Purpose/Activity | Types of personal data | Lawful basis for processing |
|---|---|---|
| Blood Group Existing medical conditions and medication | Health Data Health Data | Consent Consent |
| Method of collection | Details |
|---|---|
| Registration | We collect your Identity Data and Contact Data when you register your Account with us. |
| Communications | When you communicate with us via email, telephone, one of our online forms or chat we collect your Contact Data. If you contact us through the App using the chat function, we also collect Device and Cookies Data to operate our chat function and respond to your messages. If the communication relates to an error or problem you are having with the App or one of our Services, we will also collect Usage Data for diagnosis and improvement. |
| Information you generate when using the App and Services. | Each time you access and use our App and Services we collect Content Data, Device Data, Cookies Data, Personalisation Data and Usage Data. We collect Content Data where you upload it to the App or interact with the content available on the App. We collect Device Data, Cookies Data, Personalisation Data and Usage Data by using cookies and other similar technologies. Please see our Cookies Notice available at. |
| Information we collect through monitoring the use of the App, our website and Services | Each time you access and use the App and Services we collect information about that access and use, being Device Data, Content Data, Cookies Data, and Usage Data. |
| Additional information we otherwise collect through the App, our website and Services where we have your consent to do so | Where you provide your consent, we collect your Location Data on an ongoing basis while you have the App installed on your device. |
| Direct Marketing | We collect and record Direct Marketing Data when we add you to our marketing database, you request to change your direct marketing preferences, or you interact with our direct marketing communications, or we receive prospect information from our data broker partners. |
| Connected Data | We collect Connected Data when you choose to connect your connected device to your Account. |
| Social Media Data | We collect Social Media Data when you choose to connect your social media account to your Account. |
| Information we receive from third parties and publicly available sources | We will receive personal data about you from the third parties and public sources set out below: § Device Data and Cookies Data from the following parties: o analytics providers based inside and/or outside the UK; o advertising networks based inside and/or outside the UK; and o search information providers based inside and/or outside the UK; § Contact Data, Financial Data and Transaction Data from providers of technical, payment and delivery services based in inside and/or outside the UK; § Identity Data, Contact Data and Direct Marketing Data from data brokers or aggregators based inside and/or outside the UK; § Identity Data and Contact Data from publicly available sources such as Companies House and the electoral register based inside the UK. |
| Unique application numbers | When you want to install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us. |
| Purpose or activity | Type of personal data | Lawful basis for processing |
|---|---|---|
| DELIVERY AND IMPROVEMENT OF OUR APP AND PURCHASES | ||
| To permit you to install the App and register you as a new App user. | Identity Data Contact Data Financial Data Device Data | Performance of a contract. Legitimate interests (delivering our App to you). |
| To take steps towards providing you with services at your request, to process and fulfil in-App orders/purchases and deliver services to you, including managing payments and sending you service communications. | Identity Data Contact Data Transaction Data Device Data Location Data | Performance of a contract. |
| To provide you with your membership or subscription benefits. | Identity Data Contact Data Transaction Data | Performance of a contract. |
| Enforce our terms and conditions, including to collect money owed to us. | Identity Data | Legitimate interests (to recover debts due to us). |
| ACCOUNT MANAGEMENT AND PROFILING | ||
| Combining the information we collect about you into a single customer Account. | Contact Data Direct marketing Data | Legitimate Interests (to publicise and grow our business). |
| DIRECT MARKETING | ||
| To send you direct marketing communications via email, text and/or push notification. | Contact Data Device Data Direct Marketing | Consent. Unless we can rely on the soft opt-in and you have not opted out, in which case we rely on Legitimate Interest (to publicise and grow our business). |
| To send you direct marketing communications by telephone or post. | Contact Data Device Data Direct Marketing Data | Legitimate interests (to publicise and grow our business) Unless you have opted out, in which case we rely on Consent. |
| TROUBLESHOOTING, IMPROVEMENT AND SECURITY | ||
| To administer, monitor and improve our business, Services and this App including troubleshooting, data analysis and system testing. | Identity Data Contact Data Device Data | Legitimate interests (for running our business, provision of administration and IT services, network security, maintaining the security of our App and Services, providing a secure service to users and preventing fraudulent and other misuse of our App). |
| Applying security measures to our processing of your personal data, including processing in connection with the App. | All personal data under this Privacy Policy | Legal obligation (applying appropriate technical and organisational measures under Article 32 of the UK GDPR. |
| Otherwise monitoring use of the App and deploying appropriate security measures. | Contact Data Security Data Transaction Data | Legitimate interests (running our business, provision of administration and IT services, network security, maintaining the security of our App and services, providing a secure service to users and preventing fraudulent and other misuse of our App). |
| RIGHTS AND OBLIGATIONS | ||
| To comply with our other legal obligations, including compliance with tax legislation, judicial, law enforcement and government authorities’ requests. | All personal data under this Privacy Policy | Legal obligation. |
| COOKIES AND PERSONALISATION | ||
| To deploy and process personal data collected via Cookies that are strictly necessary, as set out in the Cookies Notice available at. | Cookies Data | Legitimate interests (delivering and securing the App and our Services). |
| To deploy and process personal data collected via Cookies that are not strictly necessary, as set out in the Cookies Notice available at. | Cookies Data | Consent. |
| To deliver (personalised) advertisements to you. | Personalisation | Consent. |
| OTHER COMMUNICATIONS | ||
| To notify you of changes to the App, Services, your purchases and our terms and conditions for ongoing contracts. | Contact Data | For ongoing or prospective contracts, Performance of a contract. Otherwise, Legitimate interests (in servicing our users and prospective users). |
| To respond to your requests to exercise your rights under this notice | As relevant to your request | Legal obligation (complying with data subject requests under Chapter 3 of the UK GDPR. |
| To enable you to participate in a prize draw or competition (where applicable, please also see the separate prize or competition privacy notice) | Contact Data Direct Marketing Data Competition Data | Legitimate interests (in growing and publicising our business). Unless you have previously opted out, where we will rely on Consent. Performance of a contract (once you have entered). |
| To ask you to complete a survey and process your response (where applicable, please also see the separate Privacy Policy). | Contact Data | Legitimate interests (to analyse how users use our products or Services and to develop them and grow our business). Unless you have previously opted out, where we will rely on Consent. |
| To otherwise respond to your enquiries, fulfil your requests and to contact you where necessary. | As relevant to your enquiry or request | Legitimate interests (service our users and prospective users). |
| PERSONAL DATA SHARING | ||
| Sell personal data with our third-party providers for the purpose(s) of data analytics and direct marketing purposes. | Contact Data Direct Marketing Data Competition Data | Consent. |
| Share personal data with our third-party providers for purposes not otherwise set out above. | Contact Data Direct Marketing Data Competition Data | Legitimate interests (for the purpose relevant to the recipient, as set out at “Disclosures of your personal data”. |
| BUSINESS CONTACTS | ||
| Process personal data relating to staff members of our business contacts, including suppliers, customers and prospects. | Contact Data. | Legitimate interests (servicing and receiving products or services, to or from our business contacts and carry out our B2B business). |
| Right in relation to your personal data | Details |
|---|---|
| Access. | Request access to and/or a copy of the personal data we process about you (commonly known as a data subject access request). This enables you to check that we are lawfully processing it. |
| Correction. | Request correction of any incomplete or inaccurate data we hold about you. (We may need to verify the accuracy of the new data you provide to us). |
| Deletion. | Request us to delete or remove personal data where there is no good reason for us continuing to process it. You also can ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we have processed your information unlawfully or where we need to erase your personal data to comply with law. In some cases, we may need to continue to retain some of your personal data where required by law. If these apply, we will notify you at the time of our response. |
| Objection. | Object to us processing your personal data where: § we are relying on legitimate interests as the lawful basis and you feel the processing impacts on your fundamental rights and freedoms, or § the processing is for direct marketing purposes. In some cases, we may refuse your objection if we can demonstrate that we have compelling legitimate grounds to continue processing your information which override your rights and freedoms. |
| Restriction. | Request that we restrict or suspend our processing of your personal data: § if you want us to establish the data’s accuracy; § where our use of the data is unlawful, but you do not want us to erase it; § where we no longer require it, but you need us to hold onto it to establish, exercise or defend legal claims; or § you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it. |
| Data portability. | Request we transfer certain of your personal data to you or your chosen third party in a structured, commonly used, machine-readable format. This right only applies to information processed by automated means that we process on the lawful bases of consent or performance of a contract. |
| Withdraw consent. | Withdraw your consent at any time where we are relying on consent to process your personal data. Please know that this does not affect the lawfulness of any processing carried out before you withdraw your consent, and after withdrawal, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. |
| Complain to the UK data protection regulator. | As mentioned above, you have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”) the UK supervisory authority for data protection issues (www.ico.org.uk) or country-specific equivalent body. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. |